GAJENDRA Babu L
@gajendrababul
Senior retail Demand Planner and Merchandise Planner driving forecast-led assortment and inventory optimization across channels.
What I'm looking for
I’m a strategic, analytical Supply Chain professional with 18 years of retail experience, owning demand planning, merchandise planning, and inventory control. I focus on data-driven merchandise strategies that improve sales outcomes through accurate forecasting and disciplined working capital management.
In demand planning, I develop and own short- and long-term forecasts at SKU, category, and channel levels, using statistical models and market intelligence to improve forecast accuracy. I run the OTB planning process, track weeks of supply, stock cover, and fill rates, and continuously optimize inventory to reduce excess/ageing stock without creating stockouts.
I lead the monthly S&OP / IBP cycle, facilitate demand review meetings, and partner with buying and merchandising on pre-season range planning and OTB phasing. I also build real-time dashboards (Power BI / Tableau), publish weekly trading reports, and manage KPI frameworks like MAPE, bias, OTIF, stockout rate, weeks of cover, and inventory turns.
On the merchandising side, I drive availability targets, sell-through performance, RGM contribution, and space/store layout decisions. I’ve also owned core (replenishment) management end to end and handled procurement responsibilities like vendor development, rate contracts/AMCs, CAPEX tracking, and asset ledger updates to support reliable operations.
Experience
Work history, roles, and key accomplishments
Demand Planner & Merchandise Planner
Reliance Retail Limited (GAP)
Aug 2025 - Present (11 months)
Own short- and long-term demand forecasts at SKU, category, and channel level and manage the OTB planning process balancing sales targets, stock cover, and working capital constraints. Lead monthly S&OP/IBP, inventory optimization, and weekly trading/KPI reporting using dashboards.
Merchandise Planner
Reliance Retail Limited (Trends)
Aug 2022 - Aug 2025 (3 years)
Manage merchandising performance including 90 days of cover (DOC) and sell-through targets, along with space management and store layout. Own automated replenishment logic for core/basic styles and support allocation and DC-to-store transfer planning.
Demand Planner
Aditya Birla Fashion and Retail Limited
Aug 2011 - Aug 2022 (11 years)
Develop demand forecasts for new launches, core replenishment, and end-of-life SKUs, incorporating trends, fashion cycles, and market intelligence. Own safety stock norms and reorder points for NFS items, and run demand review/IBP activities with sales, buying, and merchandising teams.
Procurement Executive
Mfar Constructions Private. Limited
Aug 2008 - Jul 2011 (2 years 11 months)
Procured materials at the lowest price consistent with required quality and service. Managed vendor development, rate contracts and AMC renewals, CAPEX tracking, and updated asset ledgers location-wise.
Store Operations
Reliance Retail Limited
Jan 2007 - May 2008 (1 year 4 months)
Handled store operations for Reliance Retail Limited, supporting day-to-day retail operations.
Education
Degrees, certifications, and relevant coursework
Osmania University
Master of Business Administration, Business Administration
2005 - 2007
Completed a Master of Business Administration (MBA) at Osmania University from 2005 to 2007.
Sri Krishna Devaraya University
Bachelor of Commerce, Computer Applications
2002 - 2005
Earned a B.Com (Computer Application) from Sri Krishna Devaraya University from 2002 to 2005.
Availability
Location
Authorized to work in
Job categories
Skills
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