At JustNow Franquias, I progressed from Graphic Designer (Intern) to Lead Graphic Designer, supporting the network’s growth from 9 to 50+ franchise units with brand assets, social media graphics, and event materials.
As Lead Graphic Designer, I led a 4-person creative team producing up to 550 e-commerce product graphics per quarter during peak demand. I standardized visual identity and brand guidelines across 40 JustGoFit franchise units, establishing a process later adopted for company-wide brand consolidation.
Through my freelance branding projects, I’ve delivered end-to-end visual identities for independent brands and created wedding-focused identities, including stationery, monograms, and crests. My work spans briefing and research through brandbooks and mockups, with motion design as a complementary service.
