I've created global visual assets at Binance for Web3 marketing campaigns and product launches, including Lunar New Year 2025, Bitcoin Halving, and the Cristiano Ronaldo NFT partnership campaign.
I translate executive, technical, and financial ideas into clear visual narratives through infographics, leadership decks, and brand-consistent campaign assets. At Goodhabitz, I led visual design for the Chinese market across illustrations, editorials, educational infographics, web, and in-app experiences.
As the sole Brand Designer at MXC Foundation, I developed decks, diagrams, investor materials, and event visuals that made LPWAN and blockchain infrastructure easier to understand for APAC and global Web3 audiences.
My freelance work spans branding, motion design, and marketing assets for clients across Europe and Asia, including a Gitti GmbH motion campaign that earned 1.5M+ views and increased brand traffic by 40%.
