I'm seeking a fully remote Paid Media or PPC Specialist role where I can leverage my expertise in PPC and also in Paid Social
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@fitrianinengsi
Helping brands scale with data-driven PPC strategies
I'm seeking a fully remote Paid Media or PPC Specialist role where I can leverage my expertise in PPC and also in Paid Social
4+ years of agency experience managing Google Ads and Bing Ads for e-commerce and lead generation clients in the U.S. Proven track record of driving performance across Search, Shopping, YouTube, Performance Max, and Demand Gen campaigns with budgets of up to $150K/month, along with hands-on experience in Meta Ads for full-funnel acquisition.
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Work history, roles, and key accomplishments
I led end-to-end strategy and execution for Google Ads and Bing campaigns as Channel Lead for B2B (SaaS) and B2C (e-commerce) clients with budgets up to $150K/month. I drove 54% YoY ROAS increase, 63% YoY revenue increase and 37% YoY CPL reduction. I directed creative strategy, implemented GTM & GA4 tracking, built dashboards, optimized Meta Ads, and delivered client reports.
I supported the Channel Lead in managing Google & Bing Ads for lead generation and e-commerce clients with budgets up to $50K/month. I helped drive a 49% YoY revenue increase, 35% YoY ROAS lift, 24% YoY CPL reduction, and 38% YoY lead growth. I also wrote ad copy, collaborated on creative assets, optimized Meta Ads, and prepared performance data for client reports.
Degrees, certifications, and relevant coursework
Bachelor of International Relations, International Relations
2017 - 2021
Grade: 3.93
Software and tools used professionally
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