At TOPTAL, I partner with founders and executive leads to define brand narratives, visual positioning, and scalable asset libraries for venture-backed startups and growth-stage companies. I was vetted into TOPTAL’s freelance network to deliver strategic brand identity systems.
At AXXESS, I launched six brand identities for healthcare ventures across North America, Africa, and Asia, and developed governance frameworks that achieved 99% first-submission brand compliance. At CONTINENTAL HOTELS, I directed a brand overhaul across digital and guest touchpoints that drove a 63.8% increase in digital conversions.

