
Felipe Fabrette
@felipefabrette
Creative and Animation Director at Animated Storyboards, directing 100+ generative AI projects and developing studio-wide prompt frameworks.
What I'm looking for
At Animated Storyboards, I direct AI-generated image and video projects and test emerging tools as the sole member of the R&D team. I developed prompt frameworks and workflows adopted across studio productions, and directed 100+ projects while cutting production time by roughly 40 percent.
Earlier at Animated Storyboards, I supervised and directed 600+ animatics and broadcast spots for brands including Coca-Cola, PepsiCo, Unilever, and Nestlé. I also helped establish the Brazil office and built and trained teams across the US, UK, Thailand, and Brazil.
At Silver Spoon Animation, I directed creative work for the Cheetos Mac & Cheese digital launch campaign and large-format AR experiences for CBS March Madness and Halo Infinite. My work spans animation, broadcast, VFX, and generative AI, supported by a Master's from UTS – Animal Logic Academy and an AEAF Gold Medal for the short film “Bounty Hunter.”
Experience
Work history, roles, and key accomplishments
Creative & Animation Director
Animated Storyboards
Jan 2023 - Present (3 years 8 months)
Directed 100+ AI video and image projects end to end, cutting production time by roughly 40 percent while maintaining high cinematic standards. Developed prompt engineering and pipeline tests for client presentations and supported the sales team in winning new clients.
Creative Director, Broadcast & AR
Silver Spoon Animation
Jan 2021 - Dec 2022 (1 year 11 months)
Led creative direction on the Cheetos Mac & Cheese digital launch campaign, including collaborations with Bad Bunny and Dolce & Gabbana. Directed large-format AR experiences for CBS March Madness and the Halo Infinite stadium experience at NFL venues.
Senior Animation Director, Global Operations
Animated Storyboards
Jan 2012 - Dec 2018 (6 years 11 months)
Supervised and directed 600+ animatics and broadcast spots for major global brands, ensuring consistent final approval and on-time delivery. Built and trained teams of directors, designers, and animators across multiple countries, running the full hiring cycle for over four years.
Video Editor, Motion Graphics Artist, Production Coordinator
Estúdio 101 / MTV Brazil, TV Kaos
Jan 2007 - Dec 2009 (2 years 11 months)
Produced and edited institutional films start to finish and ran production on TV Kaos, a comedy series on MTV Brazil, covering co-direction, editing, motion graphics, casting, and scripting. Applied early motion graphics and compositing techniques using After Effects and 3D Studio Max.
Education
Degrees, certifications, and relevant coursework
University of Technology Sydney
Master of Animation and Visualisation, Animation and Visualisation
2019 - 2020
Activities and societies: AEAF Gold Medal recipient
Master of Animation and Visualisation from UTS Animal Logic Academy, trained across the full studio pipeline and culminating in the AEAF Gold Medal-winning short film 'Bounty Hunter'.
Celia Helena Acting School
Training, Acting & Performance
2010 - 2013
Training in Acting & Performance.
Seneca College
Post-Graduate Certificate, Visual Effects for Film and Television
2011 - 2011
Activities and societies: VFX credit, Exit Humanity (IMDb)
Post-Graduate Certificate in Visual Effects for Film and Television, with a VFX credit on the film 'Exit Humanity'.
Cadritech
Advanced Training, After Effects & Compositing
2009 - 2009
Advanced training in After Effects & Compositing.
AlphaChannel
Training, 2D Animation
2008 - 2008
Training in 2D Animation using Toon Boom Digital Pro.
Autodesk / Cadritech
Certification, 3D Studio Max
2007 - 2007
Certification in 3D Studio Max.
Faculdade Oswaldo Cruz
Bachelor's, Social Communication, Radio & Television Broadcast
Bachelor's degree in Social Communication with focus on Radio & Television Broadcast.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
vimeo.com/1109125758Salary expectations
Social media
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