Fatima Shahid

I've led website content strategy and digital branding for Canadian Citizenship Test, aligning content tone and web assets with business objectives.

I managed WordPress content updates, publication workflows, and platform operations while monitoring traffic and user engagement to improve content performance and conversion pathways. I also designed interactive digital media assets and landing page visuals, maintaining accuracy, clarity, and brand consistency across published materials.

At Cut Price Retail, I produced SEO-friendly copy for blogs, landing pages, and web portals, supported by keyword research, meta-description updates, and semantic formatting. I collaborated with design and IT teams on web campaigns while managing multiple writing and promotional projects under strict deadlines.

Earlier freelance digital projects strengthened my work in Canva-based social media banners, promotional collateral, visual identity, and IT marketing research.