Fatima Bajwa

I’m a results-driven SEO Executive with 3 years of hands-on experience in off-page SEO, link building, and digital outreach strategies. I’ve improved website authority and organic rankings through high-quality backlink acquisition, guest posting, and strategic email outreach campaigns. I’m adept with Ahrefs, SEMrush, Google Search Console, and Google My Business, and my Psychology background helps me understand user behavior and craft persuasive outreach content.

In my roles, I’ve led off-page SEO campaigns (link building, guest posting, niche edits), conducted blogger outreach and email campaigns, and managed Google Business Profile listings to strengthen local SEO performance. I track backlink profiles with Ahrefs and Majestic, monitor indexation via Google Search Console, maintain NAP consistency across directories, and collaborate with the content team on optimized briefs aligned with link building targets. I also use competitor backlink analysis, outreach pipelines, and reporting to turn link-building opportunities into measurable results.