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Fatima Bajwa

@fatimabajwa

SEO Executive focused on off-page SEO, link building, and digital outreach to grow organic rankings.

Pakistan
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What I'm looking for

I’m looking for a role where I can own off-page SEO and link building, run outreach email campaigns, and improve organic rankings using Ahrefs/SEMrush and Google Search Console—while collaborating with content teams to scale results.

I’m a results-driven SEO Executive with 3 years of hands-on experience in off-page SEO, link building, and digital outreach strategies. I’ve improved website authority and organic rankings through high-quality backlink acquisition, guest posting, and strategic email outreach campaigns. I’m adept with Ahrefs, SEMrush, Google Search Console, and Google My Business, and my Psychology background helps me understand user behavior and craft persuasive outreach content.

In my roles, I’ve led off-page SEO campaigns (link building, guest posting, niche edits), conducted blogger outreach and email campaigns, and managed Google Business Profile listings to strengthen local SEO performance. I track backlink profiles with Ahrefs and Majestic, monitor indexation via Google Search Console, maintain NAP consistency across directories, and collaborate with the content team on optimized briefs aligned with link building targets. I also use competitor backlink analysis, outreach pipelines, and reporting to turn link-building opportunities into measurable results.

Experience

Work history, roles, and key accomplishments

FA
Current

SEO Executive

Folium AI

Oct 2024 - Present (1 year 8 months)

Led off-page SEO campaigns including link building, guest posting, and niche edits to improve domain authority. Conduct blogger outreach and manage GBP listings while tracking backlinks and indexation using Ahrefs, Majestic, and Google Search Console.

NT

SEO Executive

Nexa Technologies

Nov 2022 - Sep 2024 (1 year 10 months)

Executed off-page SEO strategies that improved organic traffic and rankings through a diversified backlink portfolio. Performed competitor backlink analysis, managed outreach pipelines, and supported keyword research, content briefs, and on-page recommendations using Google Analytics and Google Search Console.

Education

Degrees, certifications, and relevant coursework

University of the Punjab logoUP

University of the Punjab

Bachelor of Science, Psychology (Clinical Psychology)

2021 - 2025

BS Psychology (Clinical Psychology) at the University of the Punjab in Lahore from 2021 to 2025.

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