Faithful Owolabi

Optimised SEO for product pages to increase visibility by 20% and inbound leads by 15%, and led A/B and user testing for CRM features that boosted adoption by 15% and improved product efficiency by 20%.

Conducted customer and market research across EU and U.S. legal segments and translated findings from 100+ interviews into product requirements for a legal assistant MVP that automated drafting and citation retrieval, improving task efficiency.

Owned end-to-end product lifecycle for a website redesign that boosted monthly visits by 60% and increased customer retention by 35% through user research, MVP definition, and roadmap prioritisation.

Conducted market analysis to segment 30+ high-value enterprise customer personas and developed targeted use cases and retention strategies for law firms, MNCs, and PE/VC clients to drive long-term product value.

Spearheaded project planning and stakeholder alignment for a virtual career fair, defining scope, timeline, success metrics, and a cross-functional roadmap with a prioritized feature backlog.

Gathered product requirements and documentation for a SaaS boilerplate with real-time collaboration, conducted market and competitive analysis, and managed a remote cross-functional team through Agile sprints to deliver features on time.