Fadzilah Saadah

I’m a social media specialist with 4+ years of experience across brand, NGO environment, and remote projects. I focus on content strategy, audience growth, social media analytics, and influencer collaboration—built around a strong understanding of social media algorithms and trends.

In my roles, I’ve maintained a 5%-8% engagement rate and delivered measurable results through data-driven campaigns. I contributed to a brand awareness campaign that resulted in a 25% increase in followers, and I also increased follower growth by 10% through monthly digital campaigns and influencer collaboration. I plan and coordinate marketing campaigns, support content and campaign execution across digital channels, and monitor campaign performance.

What sets me apart is how I connect strategy to execution: I use analytics tools, performance reports, and tools like UTM tracking and Google Analytics to drive traffic and improve outcomes. As a KOL Specialist, I handle the end-to-end process—from KOL research and comparison, to guidelines, SoW, tracking system, and reporting—while coordinating teams comfortably in a remote workflow.