EREsther Rabadán
@estherrabadan
Social media manager and digital marketer specializing in motorcycle content and growth strategy.
SpainWhat I'm looking for
I am a creative, multitasking social media manager and digital marketer with a passion for motorcycles and proven audience growth on TikTok and Instagram. I build engaging content, manage paid social campaigns, and write editorial and product test pieces for motorcycle publications.
My experience spans freelance brand building, content strategy, editorial coordination, and communication leadership — including roles as Director of Communication and Social Media Manager for motorcycle-focused projects and media outlets. I combine hands-on web design and audiovisual production skills with analytic approaches to grow reach and engagement.
I consistently deliver measurable results: organic and paid social growth, award-recognized blogging, and cross-platform campaign management backed by technical skills in Wordpress, Adobe Creative Cloud, SEM/SEO, and analytics. I thrive in fast-paced environments where creativity meets data-driven decisions.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Soymotero.net
Jul 2023 - Present (2 years 4 months)
Managed social channels and authored motorcycle tests and articles while serving as test driver, enhancing editorial content and audience engagement for a motorcycle-focused site.
UCSocial Media Manager
Una MarketerA Cualquiera
Jun 2023 - Present (2 years 5 months)
Founded and grew a personal digital brand to 75k TikTok and 33k Instagram followers, produced editorial and social content, and won recognition from 20Minutos for blog work while managing social ad campaigns and web content.
Director of Communication
Mimoto Parking
Nov 2021 - Jun 2023 (1 year 7 months)
Directed communications and commercial relations, planned and executed RRSS and SEM strategies, organized events, and managed commercial agreements to grow brand presence between Nov 2021 and Jun 2023.
Editorial Coordinator
1Mas1 Comunicación
Aug 2020 - Nov 2021 (1 year 3 months)
Coordinated editorial content for Moto1Pro and EnduroPro, managed RRSS and Paid Social campaigns, and wrote motorcycle articles to support audience growth from Aug 2020 to Nov 2021.
MotoGP Writer
MotorLat
Jan 2019 - Dec 2019 (11 months)
Produced MotoGP news, performed documentation and research, and authored race coverage and analysis during a 2019 contract period to support timely motorsport reporting.
Education
Degrees, certifications, and relevant coursework
EEENEB - Escuela de Negocios Europea
Master in Digital Marketing and E-Commerce, Digital Marketing and E-Commerce
Master in Digital Marketing and E-Commerce focused on digital marketing, e-commerce and related strategies.
The Power
CEO - Social Media Manager, Social Media Management
CEO - Social Media Manager program covering social media management and digital marketing.
Senior Technician in Administration and Finance
Senior Technician in Administration and Finance, Administration and Finance
Post-secondary technical qualification in administration and finance providing skills in administrative and financial tasks.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Website
unamarketeracualquiera.comJob categories
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