Eric Marlon NOUMBISSI KOUAM

At Xetudes in Yaoundé, I analyze and process customer data to evaluate marketing-policy effectiveness through cohort analysis and deliver actionable insights that improve marketing strategies.

I build on a mathematics background and current Master's training in Data Science, applying Python, R, statistics, machine learning, and predictive analysis to turn data into concrete solutions and levers for action.

My projects include identifying high-value customer segments for profitable targeting, building behavior-driven TELCO customer segmentation, and analyzing transactional behavior to recommend tailored marketing actions.

I also create interactive dashboards and reporting tools with Power BI, Shiny, and Streamlit, and work with SQL Server, PostgreSQL, and MySQL to extract and manage data.