At ICON, I developed static ads for Meta campaigns and produced creative for more than 100 brands. I also built a reusable ad library with 500+ creative elements and templates, and developed AI prompting workflows adopted by the design team.
At INTASECT STUDIO, I shaped brand positioning and identity systems across client projects. At FLUXION, I led a visual rebrand that increased inbound enquiries by 80% within five months; at CASVO DIGITAL, I led five designers and improved team output by 75%.

