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Elsa Ayu Asyari

@elsaayua

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Brand and packaging designer, creating production-ready FMCG packaging and consistent multi-SKU visual systems.

Indonesia

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At Nafast Media Agency, I developed brand identities and packaging for client projects across FMCG and lifestyle sectors. I produced print-ready packaging and label files, and handled multi-SKU projects under tight deadlines while maintaining visual consistency.

Through freelance graphic design, I delivered end-to-end branding and packaging for small businesses and emerging brands, from concept development to final file delivery. I also designed logos and visual kits for digital and print use.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Self Employed

Jan 2020 - Present (6 years 10 months)

Delivered end-to-end branding and packaging solutions for small businesses and emerging brands. Managed projects independently from concept development to final file delivery.

Branding Packaging Design Logo Design Visual Kits Project Management Print Design Digital Design

Junior Graphic Designer

Nafast Media Agency

Apr 2024 - Nov 2025 (1 year 7 months)

Developed brand identity and packaging designs for multiple client projects across FMCG and lifestyle sectors. Produced production-ready packaging and label files, ensuring accuracy for printing and mass production.

Brand Identity Packaging Design Label Design Documents For Production Multi SKU Art Direction Visual Systems Social Media Assets