Dolores Ayerra
@doloresayerra
I build media visibility, brand positioning, and strategic communications across finance, real estate, and digital assets.
ArgentinaWhat I'm looking for
At UNICOIN, I lead PR, media, and strategic communications for crypto, blockchain, and digital asset initiatives across LATAM and the US, strengthening brand positioning, corporate reputation, and media visibility.
I've spent more than 20 years shaping press, public communication, content, and institutional relations for organizations including FOGABA, the Presidency of the Nation, Not Only Data, El Cronista Comercial, Infobae, and ADEBA. My background combines journalism, SEO content, crisis management, media training, and communications strategy across financial, real estate, energy, and lifestyle sectors.
Experience
Work history, roles, and key accomplishments
PR, Media & Strategic Communications Manager
Unicoin
Jun 2025 - Present (1 year 3 months)
Spearheaded the development and execution of high-impact communications and public relations strategies for cryptocurrency and digital asset ecosystem initiatives, driving brand positioning, strengthening corporate reputation, and maximizing media visibility.
Education
Degrees, certifications, and relevant coursework
Austral University
Licentiate Degree, Social Communication
Completed a Licentiate degree in Social Communication, focusing on media and institutional relations.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Job categories
Skills
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