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@dirkflores
Freelance SEO strategist specializing in keyword research and content writing.
As a Freelance SEO Strategist, I have honed my skills in SEO keyword research and content writing, primarily for the graphic design and video editing platform Canva. My experience includes analyzing trends and recommending key business opportunities for growth across various industries. I utilize tools such as Ahrefs, SEMrush, and Google Analytics to drive effective SEO strategies.
Throughout my career, I have served as a consultant for multiple clients, guiding them in executing keyword research, content writing, link building, and technical SEO audits. My educational background includes a Bachelor of Science in Marketing Management from De La Salle University-Manila, complemented by certifications in SEO management and digital marketing from reputable institutions.
In addition to my SEO expertise, I have contributed as a feature writer for WhenInManila.com, employing SEO techniques to enhance article visibility. My commitment to continuous learning and adaptation in the ever-evolving digital landscape drives my passion for delivering impactful results for my clients.
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Work history, roles, and key accomplishments
Canva
Jul 2021 - Present (4 years 4 months)
Handles SEO projects with a main focus on SEO keyword research and content writing for new landing pages and pages for optimization of the graphic design and video editing platform. Analyzes trends and patterns to recommend key business opportunities for growth across different business verticals, utilizing tools like Ahrefs, SEMrush, Google Search Console, Google Analytics, and Dragon Metrics for
EdApp
Oct 2020 - Jun 2021 (8 months)
Created micro-learning courses covering a wide variety of topics from different industries. These courses are all available in EdApp’s Public Content Library.
SafetyCulture Philippines
Feb 2019 - Sep 2020 (1 year 7 months)
Handled the end-to-end process for created web pages, from content strategy to basic HTML coding and performance analytics. Created technical article web pages aimed at driving sign-ups for the iAuditor Inspection App, and co-led a COVID-19 reopening communications partnership between SafetyCulture and Canva.
WhenInManila.com
Oct 2018 - Feb 2019 (4 months)
Produced articles and employed SEO techniques on content about the latest events, products/services, and popular locations in Asia. Successfully produced 48 articles during this period.
Mr. Butler
Oct 2018 - Feb 2019 (4 months)
Launched an email marketing campaign, Mr. Butler’s Circle, to deliver relevant content on home cleaning, DIY fixes, and home safety. Led the launch of the startup’s official blog and setup of pillar pages and topic clusters to provide useful content and improve website’s SEO performance.
Cebu Pacific Air
Jul 2015 - Aug 2018 (3 years 1 month)
Spearheaded the CEB Road Safety campaign, an internal initiative for Cebu Pacific and Cebgo employees. Co-managed a month-long campaign with HR to celebrate World Safety Month, and launched the shift from classroom-based safety trainings to e-Learning, serving as the point person for LMS management and development of four safety training programs.
Multiple Clients
Served as a consultant for several clients across different industries, primarily guiding and executing keyword research and strategy. Responsibilities included content writing, linkbuilding, technical SEO audits, and local SEO.
Degrees, certifications, and relevant coursework
Bachelor of Science in Marketing Management, Marketing Management
Activities and societies: GLOBE GAME CHANGER CHALLENGE 2014 TOP 100 FINALIST, L’OREAL BRANDSTORM 2014 AND 2015 TOP 6 UNIVERSITY FINALIST, UNILEVER FUTURE LEADERS’ LEAGUE 2013 TOP 8 UNIVERSITY FINALIST
Studied Marketing Management at De La Salle University-Manila from 2011 to 2015. Gained foundational knowledge in marketing principles and strategies.
Certification, SEO Management
Completed an in-depth course by the Blue Array Academy, a leading SEO agency in the UK. Demonstrated proficiency in advanced SEO strategies and practices.
Accreditation, Google AdWords
Obtained a professional accreditation offered by Google. Demonstrated proficiency in basic and advanced aspects of Google AdWords.
Certification, Online Marketing
Completed an online certification program by Google Digital Garage. Learned the fundamentals of online marketing and how to maximize it for online businesses.
Certification, Inbound Marketing
Completed a certification program by HubSpot Academy. Imparted critical knowledge and techniques on the application of inbound marketing.
Diploma, Social Media Marketing & Online Reputation Management
Completed a ten-session online program featuring live webinars. Focused on social media marketing and online reputation management.
Software and tools used professionally
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