Dirk Flores

Handles SEO projects with a main focus on SEO keyword research and content writing for new landing pages and pages for optimization of the graphic design and video editing platform. Analyzes trends and patterns to recommend key business opportunities for growth across different business verticals, utilizing tools like Ahrefs, SEMrush, Google Search Console, Google Analytics, and Dragon Metrics for

Created micro-learning courses covering a wide variety of topics from different industries. These courses are all available in EdApp’s Public Content Library.

Handled the end-to-end process for created web pages, from content strategy to basic HTML coding and performance analytics. Created technical article web pages aimed at driving sign-ups for the iAuditor Inspection App, and co-led a COVID-19 reopening communications partnership between SafetyCulture and Canva.

Produced articles and employed SEO techniques on content about the latest events, products/services, and popular locations in Asia. Successfully produced 48 articles during this period.

Launched an email marketing campaign, Mr. Butler’s Circle, to deliver relevant content on home cleaning, DIY fixes, and home safety. Led the launch of the startup’s official blog and setup of pillar pages and topic clusters to provide useful content and improve website’s SEO performance.

Spearheaded the CEB Road Safety campaign, an internal initiative for Cebu Pacific and Cebgo employees. Co-managed a month-long campaign with HR to celebrate World Safety Month, and launched the shift from classroom-based safety trainings to e-Learning, serving as the point person for LMS management and development of four safety training programs.

Served as a consultant for several clients across different industries, primarily guiding and executing keyword research and strategy. Responsibilities included content writing, linkbuilding, technical SEO audits, and local SEO.

Activities and societies: GLOBE GAME CHANGER CHALLENGE 2014 TOP 100 FINALIST, L’OREAL BRANDSTORM 2014 AND 2015 TOP 6 UNIVERSITY FINALIST, UNILEVER FUTURE LEADERS’ LEAGUE 2013 TOP 8 UNIVERSITY FINALIST

Studied Marketing Management at De La Salle University-Manila from 2011 to 2015. Gained foundational knowledge in marketing principles and strategies.

Completed an in-depth course by the Blue Array Academy, a leading SEO agency in the UK. Demonstrated proficiency in advanced SEO strategies and practices.

Obtained a professional accreditation offered by Google. Demonstrated proficiency in basic and advanced aspects of Google AdWords.

Completed an online certification program by Google Digital Garage. Learned the fundamentals of online marketing and how to maximize it for online businesses.

Completed a certification program by HubSpot Academy. Imparted critical knowledge and techniques on the application of inbound marketing.

Completed a ten-session online program featuring live webinars. Focused on social media marketing and online reputation management.