At Hot Stone London, I manage digital marketing and performance activity for Hot Stone London and RAI Restaurant London, covering paid advertising, SEO, analytics, and website performance.
I plan and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and Instagram boosted campaigns. For the two restaurant brands, I managed and monitored combined monthly allocated budgets of up to £58K and contributed to a 4.6% increase in combined monthly covers while reducing advertising spend by 11.6%.
My work also includes keyword research, on-page SEO, and reporting. I improved RAI's cost per cover from approximately £21.10 to £17.40, and supported Hot Stone's growth from 172 to 491 weekly covers while improving cost per cover from approximately £23 to £18.
Earlier, at Soho Living, Kathmandu, I supported social media, advertising, and online promotions, including managing product listings on Daraz. I began my professional experience as a Frontend Developer Intern at Turant Call, developing responsive interfaces with HTML, CSS, and JavaScript.
