Diego Reyes-Alicea

Applied professional design judgment to score outputs on a standardized rubric for a top AI lab to support model training and improvement. Evaluated visual quality of AI-generated presentations applying design expertise to assess typography, layout hierarchy, color harmony, and spatial organization.

Conducted a literature review on AI-based reading support technologies for the Deaf and Hard of Hearing (DHH) community, focusing on text attributes. Designed a study using the Best-Worst Scale method to evaluate reading preferences for DHH readers. Developed interview protocols and a pilot study plan to refine the Best-Worst Scale implementation. Prepared the IRB submission, created study stimuli

Conducted 100+ A/B tests on landing pages using Unbounce and Figma, delivering UX/UI design reports and conversion rate optimization strategies for 10+ clients, achieving up to 200% conversion increases. Organized high fidelity mockups that were asset collection ready for more over 105 client websites. Designed over 30 landing pages reflecting best practices 
for conversion rates following a clien

Produced ad orders of over 70 ads, including deliverables, for touring artists to generate profitable deliverables for Chicago, Detroit, Cleveland, Pittsburgh, St. Louis, 
and Minneapolis. Taught a Branding Session to a group of 18 students at the Common Ground Foundation event hosted by Google. Utilized Adobe Creative Suite to create custom artwork for touring artists.

Participated in weekly client phone calls 2–3 times per week discussing goals, design feedback, and pain points. Prototyped 7–10 website/mobile updates per day including asset collecting and mock-up generation for developers. Collaborated with scrum teams to design & develop 1–2 web and mobile mockups a week for auto dealerships nationwide.

Designed and developed over thirty projects ranging from game tickets, logos, and signage across various media platforms. Successfully communicated and collaborated with colleagues at all levels on multiple projects to market and advertise the university’s sports teams.

Pursued a Master of Science in Human-Computer Interaction, focusing on user-centered design and research methodologies.

Studied Visual Communication, developing skills in graphic design and visual media.