At Trifecta Singapore, I developed creative assets across branding, marketing, retail, and experiential touchpoints. I designed merchandise including apparel, accessories, stickers, packaging, and promotional materials.
I managed merchandise production from concept and vendor liaison through quality checks and final delivery. I also designed event collateral, signage, presentations, and retail graphics to maintain brand consistency across digital and physical experiences.
At Great Eastern Singapore, I researched competitors and built mockups and prototypes in Figma to communicate concepts and gather stakeholder feedback. At ThunderWear, I developed creative directions and designed brand assets and content for events, retail activations, and social media.
