On my owned channels, I create short-form content from the first idea to the final post, including research, scripting, filming, editing and publishing. My TikTok audience has grown to 31.4K followers, with 372.8K likes, and my Facebook audience has 28K followers.
My videos have repeatedly reached 100K+ views, with top performers reaching 1M+. I use audience response to refine hooks, pacing and format.
At House of Hewas / Viralpool, I combined social monitoring and audience-response analysis with campaign planning, client delivery and creative coordination. I coordinated an approximately eight-person team over approximately three months on the Father film campaign and contributed to the Rani campaign, which later received 3 Effie Awards.
As Deputy Editor at Serendib News, I led editorial planning, contributor coordination, review and publishing for Sinhala and English science and technology content. I also support AI education programmes at TAI Labs, where I built an internal workflow to turn long recordings into short captioned clips.
