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Demet Ogutler

@demetogutler

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I lead workplace and hospitality design teams, winning pitches and delivering high-impact, brand-driven spaces.

United Kingdom

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At Soul Spaces, I lead workplace design partnerships for co-working providers and corporate clients, winning 90% of pitches and generating more than £3M in revenue. I manage designers, consultants, and on-site teams to turn brand-driven concepts into high-quality built spaces.

Over 15+ years, I've delivered workplace, hospitality, residential, retail, and public-space projects with Generation Edge, David Collins Studio, Big Mamma Group, and other studios. I balance creative direction, FF&E, technical delivery, budgets, sustainability, and user experience to create future-proof environments.

Experience

Work history, roles, and key accomplishments

Current

Design Director

Current

Soul Spaces

Jan 2024 - Present (2 years 8 months)

Developed long-term business partnerships with co-working space providers and high-value corporate clients, securing 90% of pitches and generating £3M+ in revenue. Mentored and managed a team of designers, ensuring project excellence and creative innovation across multiple workplace projects.

Design Leadership Team Management Business Development Pitching Mentorship Project Execution Cross Functional Collaboration

Head Of Design

Soul Spaces

Jul 2021 - Dec 2023 (2 years 5 months)

Established and scaled the design function at a high-growth design & build startup, defining workflows, standards, and operational processes. Mentored and managed a team of designers, ensuring project excellence and creative innovation across multiple workplace projects.

Design Leadership Team Management Workflow Definition Operational Processes Mentorship Project Execution Cross Functional Collaboration

Senior Designer

Generation Edge

Jul 2019 - Jul 2021 (2 years)

Led design development and delivery of a 12,558 sqm Cat B fit-out for a global tech company's London headquarters, ensuring brand identity integration and user experience optimization. Collaborated with external consultants and design guardians to execute a luxury hotel concept in London, integrating FF&E, branding, and spatial planning strategies.

Workplace Design Hospitality Design FF&E Spatial Planning Brand Integration Project Delivery Collaboration

Interior Designer

Big Mamma Group

Jan 2019 - Jul 2019 (6 months)

Developed and delivered workplace design solutions, collaborating closely with clients and internal teams to meet business objectives. Produced detailed technical drawings and documentation sets, ensuring clarity and precision in project execution.

Workplace Design technical drawings Documentation Client Collaboration Project Execution

Interior Designer

David Collins Studio

Jul 2018 - Jul 2019 (1 year)

Assisted in concept development for luxury residential suites and high-end F&B spaces within a global cruise hospitality project. Contributed to spatial planning, FF&E selection, and material curation to create immersive guest experiences aligned with brand aesthetics.

Concept Development Spatial Planning FF&E Selection Material Curation Hospitality Design Collaboration

Interior Designer

Gorkem Volkan Design Studio

Sep 2016 - Feb 2018 (1 year 5 months)

Contributed to high-end hospitality and retail projects, ensuring seamless brand integration, material selection, and architectural coordination. Developed FF&E specifications and collaborated with international suppliers to maintain quality and authenticity in design execution.

Hospitality Design Retail Design Brand Integration material selection FF&E Specification Supplier Collaboration

Interior Designer

SPDO | SPArchitects

Jan 2015 - Dec 2015 (11 months)

Produced concept designs and prepared inspiring moodboards, material boards, and sourced furniture and fixtures. Visualized design ideas quickly using hand sketch and Adobe Suite.

Concept Design Moodboards Material Boards Furniture Sourcing Sketching Adobe Creative Suite

Interior Designer

Evrenol Architects

Jan 2015 - Dec 2015 (11 months)

Developed concepts for commercial and social spaces for the company's large scale mixed use and commercial projects. Prepared presentations and conceptual designs through hand sketching and Adobe Suite.

Concept Development Sketching Adobe Creative Suite Presentation Skills Commercial Design

Interior & Product Designer

Transformist Design

Jan 2012 - Dec 2014 (2 years 11 months)

Worked as an interior and product designer, contributing to design projects. Details not specified.

Interior Designer

bLU lab

Jan 2010 - Dec 2011 (1 year 11 months)

Worked as an interior designer. Details not specified.

Graphic Design Intern

Kreton

Jan 2004 - Dec 2005 (1 year 11 months)

Completed a full year internship at an advertising and graphic design agency. Details not specified.

Education

Degrees, certifications, and relevant coursework

Yeditepe University

Bachelor's Degree, Interior Architecture

2005 - 2010

Studied Interior Architecture in the Department of Art & Design, Faculty of Fine Arts. Achieved 1st place at the university entrance exam with a full scholarship.