At Lviv IT Cluster, I lead media relations for IT Arena and IT Future Fest, prepare leadership for media, and write an IT export analytics column based on National Bank of Ukraine data. I also built an AI-assisted workflow to track media coverage and sentiment.
Previously, at znamy, I managed B2B and other client accounts, secured earned media placements, and coordinated cross-channel campaigns that achieved 5.5M+ total reach. At Urban Reform, my launch communications strategy for Urban Reform School exceeded its application KPI by 35%; at Help – Hilfe zur Selbsthilfe e. V., German-language coverage directly contributed to €700K raised for Bonn Hilft Cherson.
