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Darakhshan Roohi

@darakhshanroohi

Entry-level data analyst building SQL, Excel, and Power BI analyses, including a World Bank project on girls' education and electricity access.

Pakistan

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What I'm looking for

I’m looking for remote data analyst work, either freelance or full-time, where I can use my expertise and widen my scope of work.

Tracking and reporting on content and campaign results is what first drew me to data analysis. I’ve since built an end-to-end project using World Bank indicators to examine how electricity access, internet use, and poverty relate to girls’ primary school completion.

For the project, I used SQL to join and clean the data, then checked the results in Excel. I built a Power BI dashboard with a trend line, country electricity bands, and region and income group slicers.

At DHRP, ARMSwap, ARMPG, ARMDV, ARMF, I planned and wrote content for five crypto brands and tracked engagement, which rose 240%. I also wrote more than 150 SEO articles, ran email campaigns, and reported on their results.

My background includes content and technical writing across crypto, fintech, SaaS, and eCommerce. I’m looking for remote, entry-level data analyst work where my marketing and reporting experience is useful and I can widen my scope of work.

Experience

Work history, roles, and key accomplishments

Senior Content Writer

DHRP, ARMSwap, ARMPG, ARMDV, ARMF

Mar 2021 - Jun 2024 (3 years 3 months)

Planned and wrote content for five crypto brands, tracking engagement which rose 240%. Wrote over 150 SEO articles, lifting inbound lead generation by 15%.

SEO Content Strategy Copywriting Email Campaigns Google Analytics Data Studio META Pixels SEMrush Ahrefs HubSpot Mailchimp

Web Content Specialist

ABTACH Ltd

Jan 2017 - Dec 2022 (5 years 11 months)

Wrote 5,000 to 10,000-word eBooks that were downloaded more than 10,000 times.

EBook Writing Content Writing

Digital Marketing Executive

Point Blanc Media

Jan 2017 - Dec 2022 (5 years 11 months)

Wrote SEO content for clients including Eros Digital, Tavvy and Alpha Data, and produced pitch decks that helped win five new client accounts.

SEO Content Writing Pitch Decks Digital Marketing

Content Writer

Koder Labs

Jan 2017 - Dec 2022 (5 years 11 months)

Managed website content and blogs in WordPress, raising site engagement by 60%, and grew referral traffic through distribution on platforms such as Quora.

WordPress Content Management SEO Content Writing

Technical Writer

SKALE.SO

Feb 2022 - Nov 2022 (9 months)

Wrote 29 guest posts on marketing, crypto, fintech, and technology, all accepted for publication. Built the company's backlink profile through placements on high-authority websites.

Technical Writer SEO Backlink Building Content Marketing