At Dammygraphy, I work with small businesses and nonprofits on branding, marketing, and positioning, including projects for John Jay College of Criminal Justice and King Falcon band. I also create custom illustrations and hand-lettering for event branding and merchandising.
At DeSales Media, I redesigned and managed news and event-listing websites, improving user experience and increasing site traffic and form submissions. I also conceived the brand identity and graphics package for the award-winning ‘Kindness Generator’ digital campaign.
At Sanjog Kolkata, I art-directed human trafficking awareness infographics and multilingual information kits that influenced law and policy decisions at the national level. I also led social media and communications strategy for survivor rehabilitation programs.
At Design Stack, I developed a packaging design system and brand identity for Chalk & Chuckles, reducing production costs by over 15% while driving measurable sales growth. I also designed the award-winning Edutones color tool guidebook with Asian Paints and managed print production through final execution.
