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Daljit Liyal

@daljitliyal

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I create brand identities, digital assets, and visual campaigns that drive engagement.

United States

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What I'm looking for

I'm looking to create engaging visual identities, digital assets, and marketing campaigns that support brand growth, community building, and measurable business impact.

I've created high-stakes digital assets for Reddit's Collectible Avatar Program, helping build a community of more than 30,000 members and generating over $150,000 in direct sales through the Reddit Avatar Store.

At Babies”R”Us, I led a print and digital icon-library rebrand supporting the U.S. relaunch with Kohl’s. I modernized brand guidelines, refreshed existing assets, and produced retail graphics and signage for physical and digital channels under tight deadlines.

I've also translated complex medical content into data visualizations and editorial layouts at FCB Health, using image manipulation and typography to improve legibility and delivery.

Across branding, illustration, marketing, and visual communication, I build consistent visual identities and engaging content for communities, products, and campaigns.

Experience

Work history, roles, and key accomplishments

Contract Artist

Reddit, Inc.

Apr 2022 - Jan 2026 (3 years 9 months)

• Spearheaded the launch of the Collectible Avatar Program, building a community of over 30,000 members.

• Generated over $150,000 in direct sales by creating high-stakes digital assets for the Reddit Avatar Store.

• Collaborated with Creative Directors and Program Leads to create presentation decks, ensuring deliverables meet Reddit’s standards.

Graphic Design Digital Assets Community Building Presentation Design Collaboration Illustration Marketing Branding Adobe Creative Suite Figma Canva Microsoft Office AI Data Visualization Marketing Strategy Typography visual communication

Contract Graphic Designer

Babies"R"Us

Jan 2024 - Mar 2024 (2 months)

• Lead a comprehensive print and digital icon library rebranding to support the high-profile brand relaunch in the U.S.
in partnership with Kohl’s.
• Collaborated with the Babies”R”Us marketing team to modernize branding guidelines and revamp existing assets,
ensuring consistency across all marketing channels and business development pursuits.

Graphic Design Branding Print Design Digital Design Collaboration Brand Guidelines Adobe Creative Suite Figma Canva Microsoft Office AI Typography visual communication Excel

Junior Designer Intern

Olixir New York

Jul 2022 - Aug 2022 (1 month)

• Cooperated with Graphic Designers and Art Directors to translate complex medical content into visually engaging data visualizations and editorial layouts through image manipulation and applying typography compositions.

• Developed presentations for client meetings and proposed ideas to ensure brand compliance and express positive impact for legibility and delivery.

Graphic Design Data Visualization Presentation Design Typography Adobe Creative Suite Figma Canva Microsoft Office AI visual communication

Graphic Design Intern

YUR

Dec 2021 - Mar 2022 (3 months)

• Curated influencer care packages that included apparel and other swag, heightening the brand’s visibility to various fitness and gaming communities.

• Lead the development of branded social media templates to maintain a consistent visual identity for stronger community building and future marketing initiatives.