
Daisy Mahadevan
@daisymahadevan
I build consistent brands, high-impact marketing design, and stronger creative teams for growing companies.
What I'm looking for
I lead brand and marketing design teams, building consistent identities across web, campaigns, events, and sales collateral. With 10+ years in branding, SaaS, web, and marketing design, I bring structure, taste, and momentum to growing teams.
At SaaS Labs, I led a team of five designers, growing it from three through focused hiring for two lead designers. I owned design for marketing campaigns, refreshed the brand and website, and built an AI-powered design system for repeatable collateral including one-pagers, decks, battlecards, and social carousels.
Previously, I redesigned Swym's brand identity and created campaign visuals, landing pages, video ads, and social creative. At Fincent, I led creative work across product launches, web design, and social campaigns while revamping the visual identity and streamlining design processes.
I've also delivered digital, print, event, video, and Webflow work for brands including AWS, MAKERS India, Flipkart, CoinDCX, WazirX, and Dell through YourStory. I'm looking for a Design Manager or Graphic Design Lead role where I can build strong teams and keep creative work aligned with business goals.
Experience
Work history, roles, and key accomplishments
Design Manager (Marketing)
SAASLABS
May 2025 - Aug 2026 (1 year 3 months)
Led a team of 5 designers, growing it from 3 through a focused hiring push for two lead designers. Owned design for all marketing campaigns and led a quick turnaround of a full brand/website refresh.
Lead - Brand Design (Marketing)
SWYM
Mar 2024 - Jan 2025 (10 months)
Redesigned Swym's brand identity, improving consistency and recognition. Created campaign visuals, landing pages, video ads, and social creatives with the marketing team.
Design Lead (Marketing)
FINCENT
May 2023 - Jan 2024 (8 months)
Led a creative team across product launches, web design, and social campaigns. Revamped the company's visual identity and streamlined design processes to save time.
Sr. Graphic Designer (Marketing)
YOURSTORY
Jan 2020 - Apr 2023 (3 years 3 months)
Led digital and print design across communications, events, and video. Built end-to-end websites on Webflow for clients including AWS, MAKERS India, Flipkart, CoinDCX, WazirX, and Dell.
Senior Graphic Designer (Marketing)
LIVPSACE
Jan 2018 - Jan 2020 (2 years)
Led design for print, digital, and events with a team of 20+, working with vendors across 10 experience centers, including one in Singapore. Oversaw editorial design for a year.
Communication Designer (Marketing)
COWRKS
Jan 2017 - Jan 2018 (1 year)
Led print and digital communications design as the sole designer on the team, working with a remote team for 4 months.
Graphic Design (Visual Merchandising)
MYNTRA
Jan 2016 - Jan 2017 (1 year)
Designed in-app brand stores for the Visual Merchandising team, working closely with the in-house fashion shoot team.
Graphic Designer
PINK LEMONADE
Jan 2016 - Dec 2016 (11 months)
Worked across agency clients including LiveLoveLaugh, Bodycraft, and 48East.
Graphic Designer
HAPPY MCGARRY BOWEN
Jan 2015 - Dec 2015 (11 months)
Designed logos, presentations/decks, print and offline advertising within the brand design team. Took part in client studies and meetings.
Event Design
DECATHLON INDIA
Jan 2014 - Dec 2014 (11 months)
Freelance event design for the Decathlon India Ownership Program (print, digital).
Education
Degrees, certifications, and relevant coursework
NICC International College of Design & Media
International Graduate Diploma, Communication Design
2012 - 2015
Pursued an International Graduate Diploma in Communication Design and a B.Sc in Visual Communications.
Bishop Cotton Girls' High School
High School Diploma, Humanities and Fine Art
2010 - 2012
Completed high school with a focus on Humanities and Fine Art.
Greenwood High International School
High School Diploma, Fine Art
2010 - 2010
Completed schooling with a focus on Fine Art.
Availability
Location
Authorized to work in
Portfolio
behance.net/daisymahadevanJob categories
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