Cristiana LacayoCL
Open to opportunities

Cristiana Lacayo

@cristianalacayo

Executive specialized in marketing and communication

Nicaragua

What I'm looking for

Seeking a challenging role that leverages my marketing and communication expertise to drive business growth and improve brand awareness.

As a seasoned marketing and communication executive with over 15 years of experience, I have developed a solid understanding of marketing plans and strategy, internal communication, public relations, and social media management. My expertise lies in working under pressure, focusing on results, and collaborating as a team.

Throughout my career, I have had the opportunity to work in various roles, including teaching, communications management, and general management. My experience has equipped me with the skills to design and implement effective marketing communication strategies, promote investigative journalism, and strengthen media partnerships.

I am a results-driven professional with a proven track record of achieving growth and improving brand awareness. I am confident in my ability to develop and execute integrated marketing campaigns, lead cross-functional teams, and drive business results.

Experience

Work history, roles, and key accomplishments

KU
Current

Teacher

KEISER UNIVERSITY

Jan 2023 - Present (2 years 4 months)

Professor in integrated marketing communications undergraduate program, planning and execution of courses, and transmitting information accurately and clearly.

VF

Communications Manager

VIOLETA B DE CHAMORRO FOUNDATION

Jan 2018 - Jan 2020 (2 years)

Designed and implemented internal and external marketing communication strategies, promoted investigative journalism, and supervised the transition to digital media.

NU

Co-founder and General Manager

NUHOME

Jan 2015 - Jan 2018 (3 years)

Developed marketing strategies, promoted awareness of Nuhome brand, and led digital business entrepreneurship to increase conversion and sales rates.

IT

Marketing Director

INTERMEX WIRE TRANSFER

Jan 2012 - Jan 2014 (2 years)

Led B2B marketing team, implemented annual marketing plan, and developed new brand image and usage throughout the organization.

Education

Degrees, certifications, and relevant coursework

INCAE Business School logoIS

INCAE Business School

Master in Business Administration, Business Administration

2018 - 2019

Northwestern University logoNU

Northwestern University

Master of Science, Integrated Marketing Communications

2005 - 2006

Northwestern University Medill School of Journalism logoNJ

Northwestern University Medill School of Journalism

Bachelor of Science, Print Journalism and International Studies

2001 - 2005

Tech stack

Software and tools used professionally

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Cristiana Lacayo - Teacher - KEISER UNIVERSITY | Himalayas