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Clarice Louw

@claricelouw

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Lifestyle creator in Cape Town creating fashion, hair, and family content with a clean, sophisticated visual style.

South Africa

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What I'm looking for

I’m looking to partner with brands that value authenticity, creativity, and a modern approach to digital influence, creating engaging content and impactful campaigns in an authentic, sophisticated visual style.

I create high-impact visual stories from Cape Town, focusing on fashion, hair, and family dynamics. My content is shaped by a clean, sophisticated aesthetic.

I’ve worked with Purity, Goldwell, and Marley Coffee, creating content for brands that value authenticity and a modern approach to digital influence.

I create engaging Shop With Me features, family-focused vlogs, and curated lifestyle content to bring brands to life. My work includes professionally edited feed posts, short-form videos, carousels, and story sets.

I also offer always-on brand partnerships, with monthly content that can be customized to campaign goals. I aim to connect brands with a loyal audience through an authentic visual style.

Experience

Work history, roles, and key accomplishments

UGC Creator & Brand Strategist

Clarice Creates

Conceptualize, film, and edit high-converting UGC and short-form video content for beauty, fashion, retail, and corporate brands. Partner with brands like Pineapple Insurance, Vogál Beauty, FollicGro, and PEP Stores on ongoing campaigns.

UGC creation Video Editing Capcut Canva Creative Direction Content Strategy Brand Partnerships Social Media Content