At Macromill Embrain, I evaluated a competitor’s acquisition of a U.S. panel-data firm, benchmarked survey offerings, and briefed executive leadership on Korean market impacts. My analysis of industry margin trends also identified cost-optimization opportunities that informed a 5% operational savings initiative.
I designed and deployed a dashboard that aggregates weekly business performance metrics, replacing manual tracking with real-time strategic reporting. I also established workflows for a new social listening product rollout, including standardized sales procedures and revenue recognition models.
At Motov Ltd., I built Looker Studio dashboards integrated with Google Sheets and Apps Script to automate churn, retention, and LTV:CAC tracking. I also segmented 200 accounts by ROI to create a roadmap adopted across CRM and product teams.
My experience also includes developing Python pipelines for game metadata analysis at Sensor Tower, market and consumer research at Access Ventures, and talent sourcing at Engage Recruiting. I bring a background in business analytics and use data to support research, operational, and strategic decisions.
