Open to opportunities

chanaka jayasanka

@chanakajayasanka

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Data-driven marketing professional specializing in consumer insights, trade activation, and brand strategy.

Sri Lanka

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What I'm looking for

I am seeking a marketing role where I can apply consumer insights and data analysis to drive brand growth, collaborate cross-functionally, and take on increasing strategic responsibility.

I am a data-driven marketing professional with hands-on experience in category audits, market analysis, and shopper insights gained through roles at Unilever Sri Lanka and internships across marketing research and brand activation. I apply analytical methodologies and tools such as R, SPSS, Stata, EViews and Excel to inform strategic decisions and identify growth opportunities.

At Unilever Sri Lanka I contributed to customer strategy and planning by developing marketing strategies, executing trade promotions, managing vendor relationships, and supporting product launches to maximize A&P budget ROI. In earlier roles I supported brand visibility and CSR activities while conducting quantitative and qualitative research.

I hold a B.Sc. in Business Administration (Business Economics) and have completed professional qualifications including an MBA (PIM - USJP), CIM UK credentials, SLIM marketing diplomas, and a Harvard Data Science professional certificate. My academic record includes notable honors and awards in advanced level examinations.

I collaborate across functions, prepare clear reports and presentations, and bring strong communication, project management, and creative problem-solving skills. I am motivated to apply consumer insights and analytical rigor to drive measurable brand and business growth.

Experience

Work history, roles, and key accomplishments

Current

Customer Strategy Assistant

Current

Unilever Sri Lanka

Mar 2025 - Present (10 months)

Developed data-driven marketing strategies via category audits, market analysis and shopper insights to identify growth opportunities; executed trade promotions and optimized A&P budgets to maximize ROI while supporting product launches.

Trade Promotion Budget Management Market Research Cross Functional Collaboration ROI Optimization Reporting

Marketing Intern

Atlas Axilla

Nov 2024 - Feb 2025 (3 months)

Performed brand activation, market research and digital marketing to increase visibility and consumer engagement for Homerun and Atlas brands, and supported CSR and promotional activities.

Brand Activation Market Research Digital Marketing CSR Reporting Social Media

Marketing Research Intern

Breakthrough Business Intelligence

Mar 2024 - Oct 2024 (7 months)

Conducted quantitative consumer trend analyses and brand health tracking using SPSS and Excel, supported qualitative product and advertising testing, and prepared research reports and presentations.