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Carla DavisCD
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Carla Davis

@carladavis

Power BI Architect at Tractor Supply Co who designed enterprise BI architecture and self-service analytics.

United States
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At State of Texas (Education Agency), I lead end-to-end development of Power BI reporting for K-12 funding, enrollment, assessment, and compliance. I develop dashboards and paginated reports, integrate data from multiple sources, and implement row-level security for district and user access.

At Tractor Supply Co, I led teams through the design, development, and deployment of Power BI reports and dashboards. I integrated data from SAP SuccessFactors, Snowflake, Azure SQL, and legacy systems, and guided offshore development teams.

At Berlin Packaging, I designed and implemented enterprise Power BI architecture for self-service analytics. I built a centralized semantic layer, defined governance standards, and implemented CI/CD pipelines using Azure DevOps.

Earlier, I developed reporting solutions across education, insurance, healthcare, and financial services, including Cognos-to-Power BI and SSRS migrations. My work has included dimensional data models, performance tuning, production support, and reporting for regulatory requirements.

Experience

Work history, roles, and key accomplishments

SA
Current

Power BI Developer

State of Texas (Education Agency)

Apr 2024 - Present (2 years 5 months)

Led end-to-end development of enterprise reporting solutions for the Texas Education Agency, supporting K-12 funding, enrollment, assessment, and compliance reporting. Migrated legacy Cognos/MicroStrategy reports to Power BI and implemented Row-Level Security (RLS) to ensure district-level access controls.

BP

Power BI Architect

Berlin Packaging

Feb 2021 - Oct 2022 (1 year 8 months)

Led design and implementation of enterprise Power BI architecture supporting self-service analytics, built centralized semantic layer using shared datasets and dataflows, and implemented CI/CD pipelines using Azure DevOps. Mentored teams and enabled self-service BI adoption across business units.

AT

Sr. Power BI Lead Developer

ATT - Direct TV

Jul 2020 - Jan 2021 (6 months)

Involved in requirement gathering, meeting customers, understanding data needs, and working with the data team to get data for reports. Created 95% custom Power BI visualizations and dashboards, imported data from SQL Server and Azure SQL DB, and created DAX queries for computed columns and tables.

LM

Power BI Reports Developer

Liberty Mutual

May 2019 - Jun 2020 (1 year 1 month)

Developed 90% custom Microsoft Power BI dashboards, visualizations, and interfaces with Microsoft SSRS to deliver meaningful and actionable insights. Implemented financial analytics/reporting deliverables with multiple reports, prompts, calculations, nested queries, and variables.

SE

Power BI Reports Developer

State of Ohio (Department of Education)

Oct 2017 - Apr 2019 (1 year 6 months)

Created and converted widely used MicroStrategy Reports to Power BI reports on MS Azure in compliance with the strategy of the State. Imported data from SQL, SharePoint, and Oracle Database to Power BI to generate reports.

FE

BI Reports Developer & Team Lead (Power BI & Cognos)

Ferguson Enterprises

Feb 2013 - Sep 2017 (4 years 7 months)

Created and converted widely used Cognos reports to SSRS and Power BI reports on MS Azure in compliance with the strategy of the C Suite to move from IBM to Microsoft. Imported data from SQL Server and Azure SQL DB to Power BI to generate reports.

SF

Sr. Cognos Developer

Sun Life Financials

Apr 2010 - Mar 2012 (1 year 11 months)

Implemented Analytics/Reporting deliverables with multiple reports, prompts, calculations, nested queries, nested objects, and variables using Cognos 10.x. Designed technical solutions that addressed business requirements and served as the main technical support.

Education

Degrees, certifications, and relevant coursework

University of New Orleans logoUO

University of New Orleans

Bachelor's, Marketing

Bachelor's degree in Marketing from the University of New Orleans.

University of New Orleans logoUO

University of New Orleans

MBA, Finance

MBA with a concentration in Finance from the University of New Orleans.

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