Open to opportunities

Samantha Carbonell

@carbonellsam

I’m a goal-oriented person who cares deeply about everything I do. If my hands touch something, I want it to be something I can proudly say, “I helped

United States

Message

At Publix, I lead end-to-end iOS and Android product design, helping double sign-up rates, reduce checkout completion by two minutes, and increase pay-online rates by 22%. I also built the Publix Design Language, including 56 core components and standards adopted across 67% of the app.

I've grown designers through mentoring, critiques, hiring, and onboarding, and I bring more than 10 years of product, systems, mobile, web, and visual design experience from Publix, CarMax, Shockoe, and Circle S Studio. I build clarity in design systems, process, and people while partnering across teams to shape product direction.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

Publix

Jan 2021 - Present (5 years 7 months)

Delivered measurable end-to-end product impact across iOS and Android, including a 2x increase in sign-up rate, a 2-minute reduction in checkout completion time, and a 22% increase in pay-online rates. Mentored and led a rotating team of designers, contributed to hiring and onboarding 7 designers, and built and scaled the Publix Design Language (PDL) with 56 core components.

UX UI Design Interaction Design Design Systems Design Leadership People Management Product Strategy Information Architecture Design Mentorship Cross Functional Collaboration Stakeholder Management Design Operations Rapid Prototyping Usability Testing Figma Adobe Creative Suite lottie Maze Jira

Sr Systems Designer

CarMax

Jan 2021 - Jun 2021 (5 months)

Founded and led a cross-functional Design System Guild, aligning 30+ designers across teams to standardize practices and drive system-wide adoption. Authored component usage guidelines to improve clarity and consistency in implementation.

Design Systems Design Leadership Cross Functional Collaboration Design Operations Figma

Sr UX/UI Mobile App Designer

Shockoe

Jan 2016 - Jan 2021 (5 years)

Drove early-stage product exploration, rapidly prototyping and iterating on concepts to validate ideas and reduce risk. Led end-to-end design for iOS, Android, and cross-platform enterprise apps across new product builds, rebrands, and audits, and established team processes and quality standards.

UX UI Design Mobile App Design Rapid Prototyping iOS Android Design Systems Design Operations Figma Adobe Creative Suite lottie Maze Jira

Web & Graphic Designer

circle S studio

Jan 2010 - Jan 2016 (6 years)

Designed responsive websites, branding systems, and large-scale marketing materials across digital and physical mediums. Built a strong foundation in visual design, balancing aesthetics with usability and clear communication.

Web Design Graphic Design Branding Visual Design Responsive Design Adobe Creative Suite