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bsf2104415 Muqadas TehseenBT
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bsf2104415 Muqadas Tehseen

@bsf2104415muqadasteh

Senior data scientist at Snap building Feed and Creator ranking, RAG experiences, and experimentation systems.

United States
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At Snap, I work on Feed, Creator, and Spotlight experiences, improving content discovery through ranking and retrieval systems, real-time engagement models, and cold-start strategies. I also built RAG pipelines that power personalized content summaries, creator highlights, and Spotlight intros.

I lead experimentation for growth and Ads Ranking, from power analysis through causal evaluation. I also automated anomaly detection for critical KPIs using Z-score, ARIMA, and Synthetic Control models.

At Netflix, I worked on personalization and content discovery, developing recommendation and learning-to-rank models and evaluating them through offline metrics and controlled experiments. These efforts improved discovery and engagement across targeted member cohorts.

At Lyft, I worked on shared rides and airport marketplace systems, including Priority Pickup, dispatch optimization, and pickup-time prediction. I co-invented two patented ideas and helped develop systems that improved pickup wait times, conversion, and Shared Rides matching.

Experience

Work history, roles, and key accomplishments

Snap Inc. logoSI
Current

Senior Data Scientist

Feb 2024 - Present (2 years 9 months)

Spearheaded content ranking and retrieval systems for Snapchat's Feed and Creator surfaces, improving content discovery and new-creator audience growth. Built and deployed ML models for engagement prediction, RAG pipelines with LLMs, and transformer-based NLP for content classification.

Netflix logoNE

Senior Data Scientist

Nov 2022 - Feb 2024 (1 year 3 months)

Led data science initiatives for personalization and content discovery, applying machine learning, statistical modeling, and behavioral analytics. Developed recommendation and learning-to-rank models, designed large-scale A/B experiments, and built reproducible data workflows.

Lyft logoLY

Senior ML Engineer

Dec 2019 - Nov 2022 (2 years 11 months)

Tech lead of the Airports Program, owning ML-driven dispatch optimization, rider conversion, and driver queueing. Designed the airport priority-matching system, built ML models for the Rider Portfolio Platform, and co-invented a personalized cancellation-fee decisioning system.

Education

Degrees, certifications, and relevant coursework

University of Maryland Baltimore County logoUC

University of Maryland Baltimore County

Master of Science, Computer Engineering

2016 - 2018

Master of Science in Computer Engineering from the University of Maryland Baltimore County from 2016 to 2018.

University of Maryland Baltimore County logoUC

University of Maryland Baltimore County

Bachelor of Science, Computer Engineering

2012 - 2016

Bachelor of Science in Computer Engineering from the University of Maryland Baltimore County from 2012 to 2016.

Tech stack

Software and tools used professionally

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