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Botshelo PhetlaBP
Open to opportunities

Botshelo Phetla

@botshelophetla

I’m a lead web developer and UI/UX & e-commerce specialist building conversion-focused digital experiences.

South Africa
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What I'm looking for

I’m looking for a role where I can lead end-to-end web projects, combine UI/UX with conversion-focused strategy, and manage deliverables from UX through deployment while collaborating closely with clients and marketing.

I’m a highly motivated, self-sufficient professional with a strong foundation in Computer Science & Software Development. I specialize in merging technical execution with business strategy to deliver visually stunning, user-centered, conversion-focused digital experiences.

I’ve managed end-to-end web projects from initial UX wireframing to final deployment, with a focus on mobile optimization and intuitive user journeys. My work spans UI/UX and theme customization, Shopify e-commerce builds, and web application development.

In my roles, I’ve led practical delivery and client-facing execution—from designing and launching a comprehensive Shopify e-commerce store at Kitchen Kulture to developing a fully functional events and hospitality website at PONI BOUTIQUE HOTEL focused on bookings and inquiries.

As the Founder & Lead Developer at DEVBOOST MEDIA, I bridge software development and marketing-driven design while managing full project lifecycles and ensuring all deliverables meet professional standards and client expectations. I bring strong client relations, real-time problem solving, and entrepreneurial thinking to every project.

Experience

Work history, roles, and key accomplishments

GP
Current

Property Management Assistant

Gelulo Properties

Jul 2022 - Present (3 years 11 months)

Provided administrative and operational support in a fast-paced real estate environment, assisting with staff coordination and day-to-day office tasks. Enhanced and prepared property images for marketing listings and maintained spreadsheets, reports, and documents to support internal processes.

Education

Degrees, certifications, and relevant coursework

Varsity College – Tertiary School logoVS

Varsity College – Tertiary School

Higher Certificate in Web Development & Mobile Applications, Web Development & Mobile Applications

Completed a Higher Certificate in Web Development & Mobile Applications as a 1-year course in 2025, including completed coursework (repeating the qualification strictly online to strengthen results).

IS

Intesive pro arte alphan park – High school

Diploma (2024), Business Studies, Drama, CAT, Math Literacy

Completed high school (Grade 9–12) with compulsory subjects including Business Studies, Drama, Computer Application Technology (CAT), and Math Literacy, on a full-time on-site intensive format.

ES

Elsen Academy – Primary School

Standard/Grade 2–8, General Education

Completed primary education at Elsen Academy, covering Standard/Grade 2 through 8 on a full-time on-site basis.

Tech stack

Software and tools used professionally

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