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Bhavya Parekh

@bhavyaparekh

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Social Media Strategist at My Equation who scripted Meta ad campaigns generating 28 lakhs+ in revenue.

India

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At My Equation, I scripted Meta ad campaigns that generated 28 lakhs+ in revenue and analyzed campaign performance to improve results.

As Team Lead, I led a team of 3-4 to execute social media and content initiatives, aligning creative execution with business goals.

I contributed to a 150% increase in followers and engagement through the My Equation, 2026 Campaign.

Before that, I developed platform-specific content for Instagram, YouTube, LinkedIn, and Medium, and supported social posts, stories, and reels.

Experience

Work history, roles, and key accomplishments

Team Lead

My Equation

Jul 2025 - Apr 2026 (9 months)

Led a team of 3-4 to execute social media and content initiatives. Scripted Meta ad campaigns that generated 28 lakhs+ in revenue and analyzed campaign performance metrics to improve results.

Social Media Strategy Content Strategy Meta Strategy Team Management KPI and Performance Analysis Problem Solving

Social Media Executive

My Equation

Nov 2024 - Jun 2025 (7 months)

Built content strategy and developed platform-specific content across Instagram, YouTube, LinkedIn, and Medium. Scripted research-backed Meta ads and tracked KPIs to refine campaign strategy.

Content Strategy Meta Strategy KPI and Performance Analysis Communication Skills Collaboration Onboarding

Social Media Intern

My Equation

May 2024 - Oct 2024 (5 months)

Scheduled social media posts and monitored daily engagement across Instagram and Medium. Supported content collection and development for stories and reels.

Social Media Management Content Development Engagement Monitoring