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Belen Lopez Santos

@belenlopezsantos

UX/UI designer at Natura Cosméticos improving digital magazine navigation and streamlining a platform used by internal teams.

Argentina

Message

At Natura Cosméticos, I reorganize categories and hierarchies in the digital magazine to improve navigation to promotions and product launches. I also define processes and test an automation platform used by around 60 people; it eliminated manual data copying and cut resolution time by 50%.

At CodeScript, I designed user flows and UX/UI screens in Figma for a proposed web product, and documented a Design System with the development team. I’m currently studying Digital Communication and User Experience, and I’m also contributing UX/UI design to Samari, a web app connecting volunteers with community aid initiatives.

Experience

Work history, roles, and key accomplishments

Current

Analista en Diseño y Comunicación

Current

Natura Cosméticos

Nov 2024 - Present (1 year 11 months)

Reorganizes categories and hierarchies of the digital magazine, reducing clicks to promotions and launches. Defines processes and conducts user testing for an automation platform used by ~60 people, cutting resolution time by 50%.

UX Research User Testing Information Architecture Design Systems Communication Skills

Diseñadora UX/UI y gráfica

CodeScript

Mar 2024 - Nov 2024 (8 months)

Conducted benchmarking and trend analysis to identify user needs. Defined functionalities for a web prototype using Scrum, designed ~10 user flows and screens in Figma, and documented a Design System proposal.

Figma UX UI Design User Flows Design Systems Scrum Benchmarking

Diseñadora gráfica freelance

Proyectos independientes

Mar 2022 - Mar 2024 (2 years)

Developed visual identities and brand manuals for clients in real estate, fashion, and beauty. Designed digital and print pieces and advised clients on objectives and deliverables.

Brand Identity Graphic Design Print Design Social Media