Open to opportunities

Beatriz Villamizar

@beatrizvillamizar

WordPress developer building custom WordPress sites and HubSpot solutions, with current Elementor work focused on improving landing-page conversions.

Colombia

Message

In my current CRO Specialist role, I implement and optimize WordPress/Elementor landing pages based on audit findings. I also audit landing pages and key site flows to identify conversion friction and inform recommendations.

At Elev8.io, I led end-to-end Figma-to-WordPress development and built custom themes and functionality with PHP and ACF. I also engineered headless CMS concepts and API integrations, and optimized Core Web Vitals.

At On the fuze, I engineered HubSpot solutions with HubL and HubDB, along with custom WordPress themes using ACF. I led and mentored a frontend team under Agile/Scrum across concurrent client projects.

Earlier, at Megsasites, I built custom Gutenberg Blocks with React and worked on REST API integrations and e-commerce builds. At Domtecno, I developed custom WordPress solutions for booking and business management platforms.

Experience

Work history, roles, and key accomplishments

Current

CRO Specialist

Current

Confidential

Mar 2026 - Present (8 months)

Implement and optimize landing pages in WordPress/Elementor based on conversion rate optimization audit findings. Conduct CRO audits on landing pages and key site flows, identifying conversion leaks and friction points.

WordPress Elementor Conversion Rate Optimization Landing Page Optimization Web Analytics

Frontend Developer (Custom CMS)

Elev8.io

Sep 2025 - Mar 2026 (6 months)

Led full development lifecycle of high-fidelity Figma-to-WordPress conversions, delivering pixel-perfect, mobile-first responsive builds end-to-end. Architected custom WordPress themes and functionality using PHP (OOP), JavaScript (ES6+), and Advanced Custom Fields (ACF).

WordPress PHP JavaScript ACF Figma Headless CMS REST APIs Core Web Vitals Technical SEO Cross Browser Testing MySQL

Senior Frontend Developer

On the fuze

Jan 2021 - Jan 2025 (4 years)

Engineered bespoke HubSpot solutions (HubL, HubDB) and custom WordPress themes with ACF on scalable architectures for international White Label agency clients. Led and mentored a frontend team under Agile/Scrum, maintaining high code standards and on-time delivery across multiple simultaneous projects.

HubSpot HubL HubDB WordPress ACF Agile Scrum Team Leadership Mentorship API Integration

Frontend Developer

Megsasites

Jan 2019 - Jan 2021 (2 years)

Engineered custom Gutenberg Blocks using React and managed complex REST API integrations extending WordPress core functionality for global retail brands, alongside custom-coded e-commerce builds on Shopify (Liquid) and Magento. Implemented advanced caching (Redis/Cloudflare) to reduce TTFB; ensured 100% WCAG 2.1 accessibility compliance.