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BARANITHARAN SHANMUGARAGAVAN

@baranitharanshanmuga

Digital Transformation Analyst at Redgrape Business Services who cut image creation time by 50% with Photoshop JSX automation.

India

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At Redgrape Business Services, I develop CMS-driven landing pages and digital content pages using HTML, CSS, JavaScript, and Contentful. I also build responsive UI components and SEO-friendly page structures for eCommerce and marketing experiences.

I developed Photoshop JSX scripts to automate object relinking and image generation across multiple dimensions, reducing image creation time by approximately 50%.

I also configured promotional campaigns in Oracle ATG and CommerceTools and developed responsive email templates in Adobe Campaign. Earlier, as an Operational Associate at Redgrape Business Services (Consultant), I supported customer and order operations using AX2012, Grapevine, and BI tools.

Experience

Work history, roles, and key accomplishments

Current

Digital Transformation Analyst

Current

Redgrape Business Services

Aug 2022 - Present (4 years 2 months)

Developed and maintained CMS-driven landing pages using HTML5, CSS3, JavaScript, and Contentful. Automated image production with Photoshop JSX, optimized website images, configured eCommerce promotions, and developed responsive email templates.

HTML5 CSS JavaScript Contentful Photoshop JSX Oracle ATG Commercetools Adobe Campaign Email Development SEO Git GitHub

Operational Associate

Redgrape Business Services

Mar 2022 - Jul 2022 (4 months)

Provided customer support via email and live chat, investigated order issues using AX2012 and BI tools, and managed end-to-end order operations including validation, dispatch, and delivery support.

Customer Support Order Management AX 2012 BI Tools Logistics Coordination SLA Management

Education

Degrees, certifications, and relevant coursework

Arasu Engineering College

Bachelor of Engineering, Mechanical Engineering

Grade: 7.34/10 CGPA

Bachelor of Engineering in Mechanical Engineering from Arasu Engineering College, affiliated with Anna University, graduated in April 2019 with a CGPA of 7.34/10.