Open to opportunities

aya saleh

@ayasaleh

Message

Broadcast media producer and content planner specialized in TV programming and audience engagement.

Egypt

Message

What I'm looking for

I seek a senior broadcast role shaping programming and promotions in a collaborative media environment focused on audience growth.

I am an experienced broadcast producer and content planner with a strong track record in television programming and audience development.

I have worked on programming, production and scheduling for major TV operations including MBC and other broadcasters between 2013 and 2023, delivering structured content, promos and channel strategies.

My achievements include coordinating multi-channel schedules, producing promotional materials, managing production teams and improving audience reach through targeted programming and editorial planning.

I bring practical editorial judgment, cross-functional collaboration skills, and a results-oriented approach to shape engaging linear TV content and strengthen channel performance.

Experience

Work history, roles, and key accomplishments

Broadcast Producer

MBC

Jan 2018 - Jan 2023 (5 years)

Produced and coordinated TV programming and live segments for MBC, managing editorial content and cross-functional teams to meet broadcast schedules and quality standards.

Team Leadership Quality Control