Atika Pervaiz

I’m an analytically minded data analyst and MIS/reporting professional, skilled in SQL, Power BI, Excel, and Power Query. I take data from raw tables to multi-page reporting, and I’m comfortable writing analysis in SQL, modelling it into a star schema, and translating logic into DAX measures.

In retail analytics projects, I built SQL-first pipelines and reusable SQL views as the reporting layer, then recreated the logic in 45+ DAX measures. I used Pareto (80/20) and ABC classification for product performance, and built a percentile-based RFM model to segment customers into actionable groups.

I’m currently extending my toolkit with Python (Pandas) to strengthen data cleaning, analysis, and modelling.

As an Audit & Marketing Intern at Shahkam Garment Exporters, I observed the end-to-end production process and audit procedures, sharpening my attention to detail and business understanding. I aim to deliver dashboards and KPIs that answer real questions across sales, product, store, and customer performance.