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Astrid Catalina Alexandru

@astridcatalinaalexan

Brand and graphic designer who refreshed Friendship Consulting’s brand and delivered 300+ design assets at 441 Design Powerhouse.

Romania

Message

At 441 Design Powerhouse, I delivered over 300 design assets across brand touchpoints and one-off projects, including brand identities, social media graphics, print and packaging, and motion assets. I worked with clients across 17 industries and used Adobe Suite and AI where it provided value.

As a Graphic Designer at Friendship Consulting, I served as the firm’s sole designer and led a full brand overhaul covering its logo, stationery, and communication materials. I also worked directly with leadership and maintained ownership of the firm’s visual output.

As a Graphic Designer at Catalina Alexandru PFA, I took projects from client briefing through final delivery, making independent creative decisions and preparing files for digital and print. My work spans branding, campaign assets, presentations, illustration, and motion graphics across industries including tech, hospitality, music, automotive, and non-profit.

Experience

Work history, roles, and key accomplishments

Graphic & Branding Designer

441 Design Powerhouse

Apr 2024 - Dec 2025 (1 year 8 months)

Delivered design work for 35 clients across 17 industries, including brand identities, social media graphics, digital assets, illustrations, print & packaging, and motion & video assets. Collaborated with management and creatives, managing multiple projects and deadlines.

Adobe Creative Suite AI Brand Identity Social Media Design Illustration Print Design Motion Design Project Management

Graphic Designer

Catalina Alexandru PFA

Feb 2021 - Aug 2025 (4 years 6 months)

Took ownership of the project life cycle from client briefing to final delivery, making independent creative decisions and delivering production-ready files for digital and print. Worked across a broad creative spectrum including water facilities and non-profit.

Project Management Print Design Digital Design Branding Time Management

Graphic Designer

Friendship Consulting

Jan 2018 - Apr 2024 (6 years 3 months)

Served as sole designer for an accounting, auditing, and consulting firm, working directly with leadership and maintaining full ownership of all visual output. Led a full brand overhaul covering logo design, stationery, and communication materials.

Brand Identity Logo Design Stationery Design Communication Materials File Organization

Jr Art Director

Mullen Lowe Bucharest

Jan 2018 - Mar 2019 (1 year 2 months)

Participated in pitches and live campaigns across a diverse client roster, producing work spanning print, digital, event & experiential. Managed multiple projects, client feedback, and changing deadlines while collaborating with copywriters and senior creatives.

Print Design Digital Design Event Design Brand Guidelines Collaboration Project Management

Admin Clerk

Friendship Consulting

Jan 2016 - Jan 2018 (2 years)

Coordinated administrative tasks and maintained organized records, helping ensure accurate documentation, efficient workflows, and smooth daily operations.

Administrative Support Record keeping Workflow Management

Graphic Designer

Erka

Jun 2017 - Aug 2017 (2 months)

Contributed to a varied production workload spanning packaging, logo design, landing pages, posters, banners, and social media content across print and digital channels.

Packaging Design Logo Design Landing Page Design poster design Banner Design Social Media Design

Jr Graphic Designer

4Ideas

Aug 2015 - Apr 2016 (8 months)

Designed and presented concepts for digital materials, paying strong attention to details and organizing assets and files while collaborating with senior and management.

Digital Design Concept Development File Organization Collaboration