Open to opportunities

Asif Reza

@asifreza

Message

Senior product designer crafting human-centered web and mobile experiences with measurable outcomes.

Bangladesh

Message

What I'm looking for

I’m looking for a product design role where I can own end-to-end UX/UI and design systems, work closely with PMs and engineers, and use generative AI to ship accessible, high-impact experiences in complex B2B and healthcare products.

I’m a Senior UI/UX/Product Designer with 6+ years of experience shipping human-centered web and mobile products across healthcare, SaaS, AR/VR, and fintech. I translate complex workflows into simple, intuitive user experiences—improving user retention by up to 20% and platform efficiency by 30% through rigorous research and rapid prototyping.

I take end-to-end ownership in Figma, guiding work from discovery and user flows to pixel-perfect, high-fidelity UI execution. From leading the design system work at a telemedicine SaaS platform—reducing designer-dev handoff time by ~25%—to running usability testing with 50+ participants and using generative AI tools (Gemini, Claude, Figma Plugins) to accelerate ideation and UX copywriting, I consistently drive measurable improvements while building accessible, scalable product experiences aligned with business goals.

Experience

Work history, roles, and key accomplishments

Current

Senior UI/UX Designer

Current

Square Health Ltd.

Nov 2020 - Present (5 years 7 months)

Led end-to-end UX/UI for Jotno, a SaaS telemedicine platform across web and mobile. Improved 90-day user retention by 20% and increased task-completion efficiency by 30% through design system evolution, accessibility-aligned visual guidelines, and 50+ participant usability testing.

Figma Design Systems UX Research Usability Testing WCAG 2.1 AA Wireframing Prototyping Claude Prompt Engineering React And CSS Feasibility

Graphics & UI Designer

Microtech Interactive Ltd.

Sep 2018 - Nov 2020 (2 years 2 months)

Designed immersive AR/VR visuals and interactive UI for educational and entertainment products, driving a 40% uplift in user engagement. Created UI element libraries, user flows, and storyboards for three shipped titles, including Bangladesh’s first commercial VR zombie shooter UI.

Interaction Design User Flows Storyboarding Character Design Prototyping Cross Functional Collaboration