Ashley Smith

As a Senior UX/UI Designer, I specialize in creating intuitive and responsive user experiences that serve millions of users monthly. My journey in design has been marked by a commitment to user-centered principles, ensuring that every interaction is seamless and engaging. At Asurion, I led the redesign of a high-traffic Tech Tips blog, implementing mobile-optimized layouts and contextual call-to-action modules based on A/B testing insights. My work not only enhances user engagement but also drives conversion and performance.

In my role as Creative Director for Insp1re App, I am shaping the product vision and design strategy for an early-stage wellness app. I focus on creating a cohesive user flow and a strong brand identity, ensuring that the design aligns with user needs and business goals. My previous experience at CACI involved creating a robust design system for federal programs, where I prioritized accessibility and compliance with federal standards. I thrive in collaborative environments, working closely with cross-functional teams to iterate and innovate.