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Ashish Soni

@ashishsoni3

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Product Manager at Shine.com who doubled new-user acquisition with an AI-powered CV registration flow.

India

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At Shine.com, I implemented the Search-to-Job flow, doubling acquisition and growing the live job count 10x. I also launched an AI-based CV registration flow that doubled monthly new-user acquisition.

At AuthBridge Research Services, I introduced AI-ML verification modules that reduced errors by 50% and led a workflow transformation that cut manual intervention by 30%. Earlier at Career Launcher, I raised e-cart lead conversion by 21% by repositioning a student learning product.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

HT Media – Shine.com

Aug 2025 - Present (1 year 2 months)

Implemented the Search-to-Job flow, doubling acquisition and growing live job count 10x. Launched an AI-based CV registration flow and shipped redesigned mobile apps, lifting app ratings from 2.6 to 2.9.

Product Management AI Mobile Apps Event Tracking User Acquisition Growth

Deputy Manager - Product Management

AuthBridge Research Services

Aug 2023 - Aug 2025 (2 years)

Integrated government and third-party APIs to broaden B2B offerings, increasing gross margin by 30%. Led digital transformation of verification workflows, reducing manual intervention by 30% and errors by 50%.

Product Management API Integration AI ML Workflow Automation DigiLocker Rule Based Systems Product Strategy

Management Trainee – Product Management

Career Launcher

May 2022 - Jun 2023 (1 year 1 month)

Raised e-cart lead conversion by 21% and ad revenue by 12% by repositioning the product USP and re-bundling offerings. Launched a QnA module and owned the backlog for website category and listing pages.

Product Management User Research Backlog Management Conversion Rate Optimization Q&A Module