At Groomit, I redesigned pet grooming appointment booking flows, increasing completed bookings by 178% and reducing drop-offs by 52%. I also led product design across five connected experiences for customers, groomers, salons, admins, and internal operations.
I built and scaled Groomit's design system across five product areas, with more than 850 reusable components. This reduced design and development effort by 25%.
Through iamdesignmaker (Fiverr), I delivered more than 590 projects for over 500 clients across 60+ countries. I worked directly with founders, CEOs, product managers, and engineering teams on digital products across more than 20 industries.
My other product work includes redesigning AI-powered interfaces, onboarding, and discovery flows at Univerze, and designing DOKRS product flows at Teal Systems. I work across SaaS, mobile, web, dashboards, and operational platforms, from research and information architecture through prototyping, testing, and launch.
