Arvhie Latoza
@arvhielatoza
I grow organic search visibility through technical SEO, content strategy, and local search.
PhilippinesWhat I'm looking for
At Zib Digital Australia, I own SEO strategy and delivery for 25 active Australian and New Zealand client accounts, with a peak portfolio of 38 across e-commerce, professional services, tourism, property, legal and local-service businesses.
I turn technical audits, keyword research, and performance data into prioritised roadmaps covering crawlability, indexation, site architecture, schema, page speed, content, internal linking, and local SEO. I work closely with developers, writers, designers, and account teams to implement fixes and strengthen visibility in AI-led search.
Previously at Security One 2 One, I increased organic traffic by 50% within three months through targeted keyword research, content audits, and on-page improvements. At EMAPTA and Cleveland Media LLC, I created and optimised content that lifted organic traffic, CTR, and page views while earning high-intent rankings.
Across five-plus years in SEO, I’ve managed end-to-end organic search programs for clients in Australia, New Zealand, the United States, and the Philippines. I use search intent, analytics, and clear reporting to turn opportunities into measurable traffic, engagement, and conversion gains.
Experience
Work history, roles, and key accomplishments
SEO Specialist
Zib Digital Australia
Aug 2024 - Present (2 years 1 month)
Owns SEO strategy and delivery for 25 active client accounts, with a peak portfolio of 38, balancing priorities across e-commerce, professional services, tourism, property, legal, and local-service businesses. Runs technical and on-page audits, builds keyword maps, and translates analytics data into prioritized roadmaps.
SEO Analyst
Security One 2 One
May 2023 - Aug 2024 (1 year 3 months)
Increased organic traffic by 50% within three months through targeted keyword research, content audits, and prioritized on-page improvements. Led technical improvements across site architecture, crawlability, and indexation, and supported Google Ads campaign management.
SEO/SEM & Content Writer
EMAPTA
Jul 2022 - Mar 2023 (8 months)
Created and optimized blogs and service pages that increased organic traffic by 30% and click-through rate by 10% through metadata, heading, alt-text, anchor-text, and content improvements. Audited website content and conducted keyword research and competitor analysis.
Independent SEO & Content Projects
Multiple Clients
Apr 2021 - Feb 2023 (1 year 10 months)
Delivered keyword research, SEO articles, landing pages, product and service copy, metadata, buyer personas, sales-funnel content, and white papers across publishing, digital agency, BPO, and skincare accounts. Applied Surfer SEO and Jasper to support on-page optimization.
SEO/SEM & Content Writer
Cleveland Media LLC
Jan 2020 - Dec 2021 (1 year 11 months)
Planned and executed a content calendar delivering 20+ search-optimized articles per month, increasing organic page views by 35% within six months. Used keyword research and competitive-gap analysis to secure top-five rankings and improved average CTR by 15%.
Education
Degrees, certifications, and relevant coursework
Malayan Colleges Laguna
Bachelor of Science, Mechanical Engineering
Bachelor of Science in Mechanical Engineering degree from Malayan Colleges Laguna.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Salary expectations
Skills
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