Arushi Masurkar

As a passionate Brand Identity Designer, I specialize in building brands with soul, clarity, and impact through design. My journey in the creative industry has allowed me to craft distinctive visual identities for global clients, enhancing engagement through strategic design. I have been recognized with the Developing Excellence Award for my contributions in 2021-2022 and 2022-2023, showcasing my commitment to elevating brands in competitive markets.

With a PG Diploma in Graphics & Communication and a Bachelor's in Mass Media with a focus on Advertising, I have honed my skills in brand creation and identity. My experience as the Lead Brand Designer at Coconut Creatives has enabled me to lead branding initiatives for high-profile clients, including Spotify India and MESCOM. I take pride in delivering impactful social media designs and overseeing product design, ensuring that each project resonates with its audience.

Throughout my career, I have collaborated with notable brands such as Riffle Inc., Arva Health, and Doctors Without Borders. My expertise extends to web design, user experience, and content strategy, where I utilize tools like Adobe Creative Cloud, Figma, and Procreate to bring my visions to life. I am dedicated to creating cohesive brand experiences that not only meet client expectations but also inspire and engage their audiences.