My daily Meta Ads Library audits for DTC brands help me spot repeating patterns and the problems behind weak creative. I turn those findings into spec case studies and concepts for supplement and wellness brands.
For my Neurogenic Apothecary spec case study, I took the work from audit and audience research through finished ad concepts and a test plan.
For LusitoHub, I designed a Meta ad campaign for an app, including four motion videos and four posters.
I use Voice-of-Customer insights and friction points to develop PAS-based concepts, hooks, static ads, and video ads for different customer awareness levels. I connect research to execution with a Fact → Interpretation → Hypothesis framework in Notion and Figma, and I’m familiar with creative testing methodologies, though I haven’t directly bought media.
