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Areeb Zulfiqar

@areebzulfiqar

SEO & Local Search Strategist driving traffic, rankings, and measurable ROI.

Pakistan
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What I'm looking for

I seek a role where I can lead local and technical SEO initiatives, use data-driven strategies to increase organic visibility, and collaborate with marketing teams to drive measurable ROI and growth.

I am an SEO and Local Search Strategist with 2+ years of hands-on experience in on-page, off-page, and technical SEO, focused on delivering measurable growth in traffic, rankings, and leads.

I have optimized Google Business Profiles, citations, local listings, and geo-targeted content to improve search visibility for local audiences, and I routinely analyze local ranking reports to identify growth opportunities.

My toolkit includes Google Analytics, Search Console, SEMrush, Screaming Frog, Moz, and Ahrefs; I use data-driven audits and technical optimizations—site speed, crawlability, indexing, and internal linking—to boost SERP performance.

I have built quality backlinks through outreach and digital PR, managed meta ads and social media marketing campaigns, and collaborated with local SEO teams to translate analysis into clear, actionable recommendations.

Experience

Work history, roles, and key accomplishments

QL
Current

SEO Executive

Quality Resource Private Limited

Jun 2025 - Present (4 months)

Optimized Google Business Profiles, citations, and local listings to improve search visibility and implemented geo-targeted content that increased local traffic and leads.

Education

Degrees, certifications, and relevant coursework

National College of Business Administration & Economics logoNE

National College of Business Administration & Economics

Master of Science, Marketing

2021 - 2023

Completed an MSc in Marketing focused on advanced marketing strategies and digital marketing techniques from 2021 to 2023.

University of the Punjab logoUP

University of the Punjab

Bachelor of Commerce, Information Technology / Commerce

2018 - 2020

Completed a Bachelor of Commerce in IT covering commerce and information technology subjects from 2018 to 2020.

Tech stack

Software and tools used professionally

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Areeb Zulfiqar - SEO Executive - Quality Resource Private Limited | Himalayas