Areeb Zulfiqar
@areebzulfiqar
SEO & Local Search Strategist driving traffic, rankings, and measurable ROI.
PakistanWhat I'm looking for
I am an SEO and Local Search Strategist with 2+ years of hands-on experience in on-page, off-page, and technical SEO, focused on delivering measurable growth in traffic, rankings, and leads.
I have optimized Google Business Profiles, citations, local listings, and geo-targeted content to improve search visibility for local audiences, and I routinely analyze local ranking reports to identify growth opportunities.
My toolkit includes Google Analytics, Search Console, SEMrush, Screaming Frog, Moz, and Ahrefs; I use data-driven audits and technical optimizations—site speed, crawlability, indexing, and internal linking—to boost SERP performance.
I have built quality backlinks through outreach and digital PR, managed meta ads and social media marketing campaigns, and collaborated with local SEO teams to translate analysis into clear, actionable recommendations.
Experience
Work history, roles, and key accomplishments
SEO Executive
Quality Resource Private Limited
Jun 2025 - Present (4 months)
Optimized Google Business Profiles, citations, and local listings to improve search visibility and implemented geo-targeted content that increased local traffic and leads.
SEO Specialist
Nodlays
Jul 2024 - May 2025 (10 months)
Performed on-page and technical SEO improvements including site speed, crawlability, and indexing, and conducted audits with GA, GSC, and SEMrush to boost organic rankings and traffic.
SEO Expert
Octopus Communications
Jan 2023 - Jun 2024 (1 year 5 months)
Led keyword research, competitor analysis, and outreach-driven backlink acquisition to grow domain authority and organic traffic while supporting paid and social campaigns for ROI.
Education
Degrees, certifications, and relevant coursework
NENational College of Business Administration & Economics
Master of Science, Marketing
2021 - 2023
Completed an MSc in Marketing focused on advanced marketing strategies and digital marketing techniques from 2021 to 2023.
UPUniversity of the Punjab
Bachelor of Commerce, Information Technology / Commerce
2018 - 2020
Completed a Bachelor of Commerce in IT covering commerce and information technology subjects from 2018 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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