Anusha Paul

Raised consistency across 42 low-performing annotators and QAs, measured at 68.8%, by delivering targeted feedback and training sessions to raise individual and project quality metrics above 90%. Accelerated project delivery for 100+ team members by aligning the team by creating SOPs as per project requirements.

Aligned 80+ team members on project requirements by analysing client guidelines and creating simplified work instructions for each project. Improved team output quality from 66% to 97% as a QA and Auditor by designing and running structured audit workflows for 160+ annotators and QAs.

Grew organic visibility for clients including Amazon, PharmEasy, Paytm, and Club Mahindra, measured by a 55% increase in website traffic by writing SEO-optimised web, blog, and product content. Increased web engagement by 71% by writing blogs and product pages in client brand voices.

Supported lead generation and sales growth by delivering SEO and brand content.

Grew social engagement by 29% across Instagram and Facebook by owning content calendars and publishing 8-12 posts per week. Increased reach by 42% by running weekly hashtag research and planning campaigns around audience trends.

Supported lead generation and sales growth by delivering SEO content and brand content research. Strengthened brand awareness by creating awareness-driven content marketing aligned with client sales goals.

Pursued a Bachelor of Education degree from Ananda Chandra Training College, Jalpaiguri, from 2020 to 2022.

Completed a Post Graduate Diploma in Mass Communication from Jadavpur University, Kolkata, from 2019 to 2020.

Earned a Master of Arts in English Literature from Jadavpur University, Kolkata, from 2017 to 2019.

Earned a Bachelor of Arts in English Literature from Jadavpur University, Kolkata, from 2014 to 2017.